Review: Mecca Maxima

Posted: October 14, 2010 in Beauty, Places, Reviews
Tags: , ,

The latest and greatest creation from the folks at Mecca Cosmetica has arrived, and best of all, they’ve built it in my home town – Melbourne!!! Mecca Maxima is described as “the ultimate beauty playground”, with over 3,000 products from over 100 brands. In short, Mecca Maxima is a combination of the best brands from Mecca Cosmetica, Kit Cosmetics and a host of other leading beauty names (think Clinique, Clarins, YSL) to create a cosmetics superstore, containing the best in makeup, skin care and fragrance.


I dropped by the store today to check it out and it can be best summed up as “WOOOOOOOWWWWWWWWWWW!!!”. I can guarantee that when you first set eyes on this place, your jaw will drop to the floor. It is MEGA! The decor is the same as Mecca Cosmetica – pristine and white – but the display stands are bigger, better and more exciting. The most visually appealing sections are the rainbow wall of nail polish (every shade of Kit polish imaginable!) and the accessories wall, which contains the simple stuff like nail files and sponges, all the way up to make up cases and Tweezerman tweezers!

The service is phenomenal. The store is so well-staffed and everyone is assigned to an area according to their expertise – skin specialist, makeup artist, fragrance expert. They know their products and they listened to my concerns and needs, making recommendations without pushing the hard sell. Another highlight of the service was the carry baskets – they come with a large circular metal disc, one side says “Busy Browsing” and the other says “I Need Help” – simply flip it over to suit your mood and the staff will come running/back off depending on your needs. Genius!

Check out more pics of the store here:!/album.php?aid=28357&id=149277835114463

So what did I buy?

Stila One Step Makeup – a mineral primer, foundation, concealer and powder in just one step. The lovely male makeup artist applied this to my cheeks (versus Smashbox and Kit mineral powder foundations) and the coverage is superb! Easy to apply with fingers and very little product required.

Jurlique Rosewater Balancing Mist – one of those cult favourites that I just can’t live without! Ideal for refreshing the skin on hot days, as a toner, or for setting makeup.

Kiehl’s Washable Cleansing Milk – a cream cleanser, ideal for dry and sensitive skin.

One of the greatest things about Mecca? Samples! I have very tricky skin so I want to make sure something is going to work for me before I purchase it. I love that the staff know what I need and allow me to try things out without me having to beg and plead! I was given a small jar of the Hourglass Mineral Primer as well as some sachets of Jurlique Herbal Recovery Gel. In addition, the store were giving out deluxe sample sizes of Clarins Beauty Flash Balm (15ml! I’ve wanted to try this forever), Nude skincare (4 sachets of various products in a cute little box), Mecca Cosmetica Body Moisturiser and a mini NARS South Beach Multiple!

All up, this was a surreal shopping experience. Mecca Maxima is unintimidating, fun and very hands-on (everything I think the major department stores are failing at) and the staff are there because they are truly in love with the products and are committed to helping the customer become the best version of themselves. Oh, and I saw the founder of Mecca, Jo Horgan, roaming the store, but I was too afraid to speak to her. She is truly living the dream!

Mecca Maxima is located at Shop 54/55, Ground Floor Melbourne Central (the old Miss Sixty store), Little Lonsdale Street, Melbourne.

  1. Great review – cannot wait to experience first hand!

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